Shortcut: Harnessing the Power of the Analogical Instinct

Analogies are not just used by legal writers. According to a recent post on Fast Company, The Creative Life by David Zax, the most creative problem solvers in many industries draw from diverse sources of information to harness the usefulness of analogies. Zax interviewed John Pollack, former Bill Clinton speechwriter and author of new book Shortcut. According to Pollack, the “analogical instinct” – the ability to see how things are like other things is at the root of innovation.

Analogies work because they make the unfamiliar familiar; they help the mind navigate new terrain by making it resemble terrain we already know…. An analogy is a comparison that suggests parallels between two different things, explicitly or implicitly.

Developing analogies requires seeing past superficial differences separating things and looking beyond the surface – not at the actual thing itself, but at what it represents. Good legal writers explore analogies to find connections between ideas. With these connections, good legal writers show (or create) familiarity with unfamiliar concepts and can harness the power of the analogical instinct. Pollack’s book, Shortcut, How Analogies Reveal Connections, Spark Innovation, and Sell Our Greatest Ideas, should be on every good legal writer’s “must read” list.